New Era, the international lifestyle brand with an authentic sports heritage, is proud to announce the launch of its exclusive apparel line for Summer 2014, further establishing the brandʼs cultural significance in the lifestyle and sportswear market.
Adopting the same care and craftsmanship as New Era headwear, the apparel line showcases authentic, high quality clothing that will launch from 10th April 2014. The collection will be available in Urban Outfitters, ASOS, Flow 33, Jelmoli and Galeries Lafayette, in addition to the New Era European retail stores in London, Birmingham, Paris, Berlin and Frankfurt, as well as online at New Era UK.
Inspired by the growing trend of floral prints emerging within key menswear pieces, New Era introduce the ʻIsland Packʼ, which includes a range of tees, shorts, tank tops, crew necks, varsity jackets and hoodies. Exploring the seasonal theme, the collection features a modern twist on the classic Hawaiian tropical print – evoking a feeling of relaxation, calm and warmth of summer. Within the lining of the jackets, inside pockets and complimenting headwear range, the Hawaiian print is inherited – adding elements of the pattern to each key piece and fusing the collection together.
Additional features such as buttons crafted from coconut shell enhance the range. The use of cotton Chambray teamed with French Terry cloth fabric demonstrates the use of light and durable fabrics further elevating the collection, whilst florals patterns that feature prominently across all headwear silhouettes to create the perfect hook-up.