British Heritage brand Private White celebrates the festive period with an exclusive Christmas video that features the newly released limited edition Jeep Coat
Based on the original coat designed in World War Two and synonymous with the iconic Willys Jeep, the Private White Jeep Coat has been made with as many raw-state natural materials as possible, right down to the uncoated copper hardware.
Made from 100% cotton drill woven in Lancashire, the Jeep Coat boasts a luxurious shearling shawl collar and heavy fleece lining to shield the wearer from the elements when at war or at work. Manufactured in Manchester, this carefully crafted coat continues the military style inspired Autumn Winter Collection.
The Jeep coat is a highly Limited Edition garment, with only 20 coats lovingly handcrafted at the Private White V.C factory in Manchester, and was seen as an opportunity to put together soft, quiet fabrics and create a coat that once put on, is so cosy that it’s difficult to take off!
[vimeo id=”80117451″ width=”610″ height=”360″]
The Private White V.C. Jeep Coat is a highly Limited Edition garment. Only 20 garments have been lovingly handcrafted at The Private White V.C. Factory in Manchester.
The Jeep coat does exactly what is says on the tin… it keeps you warm in a Jeep! Based on the original coat designed in WWII, synonymous with the Iconic Willys Jeep.
A waterproof outer fabric is not needed on this style, the jeep hood takes care of that, so it is an opportunity to put together some really soft, quiet fabrics and create a coat that once put on, is so cosy that it’s difficult to take off.
An especially nice coat to fall asleep in, the Mark 1 version has been made with as many natural raw-state materials as possible, right down to the uncoated copper hardware.
The trade-off for this natural state is the frequent need to keep the coat clean…not a problem as the coat is machine washable and arrives pre washed ex-factory.
An unbelievably popular style, it looks as though the Jeep Coat will be with us for quite a few years, in various forms.
The garment boasts military grade copper hardware from Switzerland with British made combat buttons.
100% cotton drill woven in Lancashire with a real shearling fur collar and internal fleece lining.
Made in Manchester, England