The adidas by Juun.J collaboration represents the perfect combination of Juun.J’s decidedly modern approach to design with adidas’ heritage in sport performance. For the Spring/Summer 2015 collection, Juun.J has given the legendary adidas Superstar an update by deconstructing the iconic 3 stripes, resulting in a white minimalist style available in a low and high cut version, first time presented in his show during Paris Men´s Fashion Week.
The Superstar has been a classic since 1969, it was originally championed solely by top-level basketball players but this unmistakable shell toe shoe eventually transcended the court, making its way onto the streets becoming an inherent and vital part of youth culture. The collaborative product highlights adidas’ origins in sports while at the same time expressing a fresh sensibility inspired by youth and street culture, emphasizing the signature mood of the Juun.J brand.
The adidas Superstar by Juun.J will be sold in selected boutiques worldwide and online on adidasx.com from February 2015 onwards ranging from 240€ – 280€. Both styles will only run in men´s sizes.
Juun.J graduated from ESMOD Seoul in 1992 and worked at many prestigious fashion houses before creating his own label “Lone Costume” in 1999. Not long after showing at Seoul Fashion Week, Lone Costume became the most sought after brand with a cult following. Asia Times selected Juun.J as the top 4 notable designers to watch.
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men’s Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following.
Juun.J’s decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this ‘Street Tailoring’.
His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
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