For Spring 2014, Nike celebrates the power of innovation with the release of three new versions of the classic Air Max 90— the Nike Air Max Lunar90, Air Max 90 Jacquard and Air Max 90 Ice. One of the more popular silhouettes in the Air Max family, the Air Max 90’s iconic midsole and upper components have been the perfect canvas to celebrate Nike’s pinnacle technologies: Lunarlon foam, no-sew construction, jacquard weaving and Phylon (a material produced when EVA foam pellets are compressed, heat expanded, and then cooled into a mould).
A decade after Nike Air was introduced as a cushioning system, a revolution was born. Using visible air, legendary Nike designer Tinker Hatfield forever changed the design of running sneakers and developed a new ethos for Nike’s approach to innovation; letting innovation speak for itself. Nike Air Max would become one of the most recognizable footwear families to date, worn and coveted all over the world. The overwhelming success of the Air Max series proves that trainer technology not only provides performance benefits, but can also create new aesthetics.
Air Max Lunar90
The Air Max Lunar90 combines two of Nike’s most popular cushioning systems, Lunarlon and Max Air, to offer lightweight comfort and responsive energy return. The upper receives a no-sew treatment increasing both the shoes flexibility and breathability. As a final touch, a compression-molded collar gives a nod to supreme comfort. The Air Max Lunar90 is Air Max felt like never before.
Air Max 90 Jacquard
A traditional and age-old method of craft veneer’s this version of the Air Max 90. Originating in the 1800s, the jacquard weaving process weaves four colored yarns through a black base allowing Nike designers to control which colors are expressed on the surface. The jacquard process is very detailed and capable of weaving patterns on top of patterns, allowing for the traditional panels and overlays of the Air Max 90 to be replaced by a single piece of fabric. The one-piece upper is lighter and more flexible than the original and pairs perfectly with a natural motion outsole for a visible emphasis on movement. The Air Max 90 Jacquard is Air Max crafted like never before.
Air Max 90 Ice
Harking back to the original mantra of Air Max, the Air Max 90 Ice pushes “making the invisible visible” to the maximum. Taking inspiration from the Ice edition of the revolutionary Nike+ Fuelband, this version of the Air Max 90 utilizes a translucent outsole to show off the most unsung of cushioning heroes; Phylon. Translucence also appears on the upper in the form of see-through Hyperfuse construction, which allows the computer generated geometric graphic to appear without distraction. The Air Max 90 Ice is Air Max seen like never before.
The Nike Air Max 90 Ice will be available in selected size? stores and online during February, priced at £110 and in UK sizes 7 – 11.