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July 27, 2013 Comments (0) Views: 30 AllSaints, Brands, Fashion

AllSaints Film Presents Sun City

AllSaints Film is a newly launched in-house film company, committed to expressing the diverse elements of the AllSaints brand and its digital community through exclusive content. Capturing the spirit and attitude of the brand, AllSaints Film explores everything from music, style and street documentaries to cutting-edge moving image installations.

For its seductive and subversive new release, Sun City, AllSaints Film has used the recent record temperatures in London as the backdrop to the film.  A provocative tale of displacement and individuality, the short film was entirely devised, shot and edited in just two long hot days in the capital last week. By confronting the clichés and conventions of swimwear advertising, Sun City demonstrates AllSaints’ spirit for creative disruption.

[youtube id=”1lWHY6NLrW0″ width=”610″ height=”360″]

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