ABOUT ASOS BLACK x PUMA
Clean, cool, and a classic in the making, ASOS BLACK x Puma fuses fashion and urban sport, modernising classics with innovative design.
For AW13, ASOS Black and PUMA introduce the second installment of their ongoing collaboration, the ASOS Black x Puma Collection.
The collaboration continues to be influenced by both Puma’s considerable sporting heritage and ASOS Black’s design lead aesthetic.
ASOS’s in-house design team have drawn heavily on these influences, using printed fabrics and experimental effects- polka dots, ombres and colour taping- to produce a more focused collection.
The lookbook develops on the #beacreator that underpinned the last campaign. The collection is modelled by three creative young Londoners: Caleb a tattooist, artist and former pro BMX rider, Thristian BPM the front man for Boiler Room TV, the club night come webcast at the cutting edge of new music and Daniel David Freeman and illustrator, artist and DJ.
The full range will be available at ASOS.com from June 2013.