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August 17, 2013 Comments (0) Views: 67 Fred Perry

Fred Perry x Raf Simons AW13

The collaboration between British style icons Fred Perry and celebrated Belgian fashion designer Raf Simons is well into its fifth year and continues to go from strength to strength, proving to be one of the most successful partnerships in an industry often crowded with collaborations.

This success can be attributed to a number of factors, the most important of this being that it is a collaboration which doesn’t detract from the identity of either party, with Raf commenting on the ongoing project,

“The challenge is exactly the fact that Fred Perry has a very distinctive heritate and identity. I am always interested to see in what way that can be strengthened by collaborating. It is about respecting each other and working on collections that translate both brand’s natures and challenge each other”

In this vein, their latest instalment takes inspiration from Fred Perry’s integral role in Mod culture, pitting it against that subculture’s contemporaries across the Atlantic, referencing a variety of iconic Americana styles.

Fred Perry classics sit against quintessentially American designs all the while managing to remain instantly recognisable and continue to the spirit of the collection.

A collection which could shape up to the the partnerships best yet, the offering from Fred Perry x Raf Simons will be online at End Clothing soon, for further details email or call +44 191 231 3983.

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