Thursday 21st September 2017,
StylishChap

G-STAR: RAW – THE ART OF RAW

This week G-Star have unveiled their latest The Art of Raw AW13 campaign starring Kasabian’s guitarist and songwriter Sergio Pizzorno and ballerina Keenan Kampa, the first American to dance in Russia’s prestigious Mariinsky Ballet.

Shot and directed by Rankin the campaign features the now iconic G-Star Skeleton Dog morphing into objects and personas by way of a series of explosions, each time shattering into hundreds of pieces of denim before taking on its new identity.

The campaign showcases all the components needed to construct a pair of jeans, embodying the ‘destroy to create’ theme and continuing G-Star’s exploration into denim and its unlimited possibilities.

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