Get ready for the worldwide launch of the landmark G-Star RAW X Marc Newson 10th anniversary collection, exclusively on oki-ni.
Ten years ago, the idea of a multi-brand collaboration was still something of a novelty. Then, the sight of an “x” nestled between two brand names was not only reason for excitement it was also something of a rarity.
Fast-forward a decade and the idea of the brand collab is now rather routine with everyone getting in on the act. Perhaps the most high profile example of this shift in attitude comes in the world of high fashion, where Rick Owens and Raf Simons have partnered with adidas to expand and refine their casual footwear offer.
Yet, one constant throughout this period of change has been G-Star RAW X Marc Newson.
Launched in 2004, the Australian industrial designer’s capsule collections for the specialist denim brand focused on intelligent, architectural construction coupled with premium fabrication. Now, ten years after the initial collaboration, the pairing celebrates its anniversary with a landmark collection for AW14.
With streetwear influences and a playful use of print that is typical of the collaboration’s previous output, the new 10th anniversary collection contains a range of unique pieces. Chief amongst these is the Anniversary Bomber Jacket – an item that encapsulates the essence of the project in one piece.
This reversible jacket features a series of patches that draw on a decade’s worth of graphics from the collaboration’s archive. Alongside the reversible Nylon version of this jacket, we will also have an exclusive leather version that is only available on oki-ni.
The G-Star RAW X Marc Newson 10th anniversary collection will launch this week on oki-ni – a month before all other retailers.
To further explore the past and present of this landmark collaboration, oki-ni also have an in-depth interview with the acclaimed designer Marc Newson, which oki-ni will bring to you over the coming weeks.