Celebrating 50 years of pioneering spirit, distinguished British brand Henri Lloyd present a contemporary and striking new campaign for the Autumn 13 season. Inspired by their rich heritage, the campaign has been designed to appeal to today’s astute consumers by casting ‘real’ characters and celebrating modern day pioneers.
Developed in partnership with their global creative agency ODD, the original British sailing brand has crafted a beautifully executed campaign which celebrates the brand’s constant desire to adopt the latest technologies and innovations in design. Featuring David Cooper’s powerful landscape photography shot in the Shetland Islands and reflecting Henri Lloyd’s marine heritage, it serves as the perfect backdrop to showcase the renowned fashion photographer Steve Harries’ atmospheric lifestyle imagery.
By encouraging a sense of freedom, the true spirit of this campaign will be brought to life through the ‘Modern Day Pioneers’ series, a series which celebrates those individuals who seize opportunity in their daily lives. An ethos that attributed to the choice of photographers and model casting; their stories and others will feature on the Henri Lloyd journal in the coming months.
Craig Prest, Creative Director of Henri Lloyd states that,
The aim behind the new campaign was to showcase our 50 year heritage as ‘the original British sailing brand’ whilst demonstrating our pioneering spirit for original design, quality and modernity. Working with ODD enabled us to maintain our no compromise approach for quality, whilst exploring a more contemporary approach to the creative. What we ended up producing supports our vision for the future, which is to stand firmly behind our heritage and values by offering a modern and relevant communication platform.
The Autumn 13 collection will be available from the brand’s standalone stores, in selected stockists nationwide and online at www.henrilloyd.com
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