adidas Originals x Pharrell Williams ‘Big Polka Dot’ Pack

Dr. Martens present the latest release of their coveted...

January 17, 2015 Comments (0) Views: 70 Brands, Fashion, Stone Island

Highsnobiety's Stone Island Archive Tour Video

Take a tour of Stone Island’s 40,000-strong storage archive in Italy with Highsnobiety’s exclusive behind-the-scenes video.

Take a tour of the Stone Island archive with Highsnobiety.
The archive video from Highsnobiety TV is  a two-part series that explores the specialist technical history of sports and outerwear brand Stone Island. The video takes viewers on a private tour of the brand’s archive in Ravarino, Italy – a secretive warehouse where photography is usually prohibited.

Stone Island CEO Carlo Rivetti steps in as tour guide for the day, wearing AW14’s stand out Hand-Painted Raso Shell Jacket as his chosen uniform. Rivetti offers an insight into the advanced technical processes that go into making each garment so unique as the video continues, showcasing the brand’s in-house laboratory.

Part 1 looks at the brand’s extensive storage archive, fabric swatches, and being able to create any colour in-house.

[youtube id=”CDSv6lR09eU” width=”610″ height=”360″]

Part 2 looks at the technical functions of various styles and innovative fabrics in the brand’s portfolio.

[youtube id=”sozQJ0oKGeQ” width=”610″ height=”360″]

Tags: , , ,

Leave a Reply

Your email address will not be published. Required fields are marked *