The Air Unit phenomenon began with the release of the Nike Air Max 1 twenty-nine years ago. Almost three decades later Nike unite their sneaker lovers, welcoming them on a journey through the heritage, design and innovation behind the iconic design. It’s a long kept tradition that every year the birthday is celebrated by introducing new styles that respect the heritage while pushing the boundaries in the latest design and technologies.
Introducing Hiroshi Fujiwara’s ‘Max LD-Zero’
Founder of fragment design and the foremost curator of global street culture, Fujiwara influenced and inspired generations with his groundbreaking blend of high and low, sport and fashion, design and music. The clean and ‘70s minimal design of the NikeLD1000 – one of his favourite sneakers – has inspired his collaboration with Nike.
Sourced from the archives, the Air Max LD-Zero H sees vintage suede-over-nylon materials with a shoe entirely covered in his signature obsidian and white palette.Referencing where it all started, the blacked-out Air unit adds a window into the sole – a nod to the beginning of a revolution.