Hype Means Nothing
French brand Hype Means Nothing attracted a fair amount of attention in 2010 with the launch of their t-shirt label that depicted different celebrities making mock sunglass hand gestures. Renowned for fusing celebrity–focused design with a quirky sunglasses detail, Hype Means Nothing gave Muhammed Ali its signature treatment whilst other tops all feature the famous and infamous; Barack Obama, Beyonce, Jay-Z, Britney Spears, the Beatles and a bunch of others wearing finger-glasses and looking serious and hilarious at the same time. Hip hop prodigy Pharrell Williams is another among many celebrities who have been photoshopped with Hype Means Nothing’s signature ‘hand glasses’ pose.
Populating now your wardrobes like insects invading houses, the cockroach branded label doesn’t have in mind to stop its invasion.