For six weeks this spring, Selfridges is riding the waves of this season’s surf and skate trend with their brand new SS14 campaign – Board Games.
Celebrating the worlds of surf and skate through a high fashion filter and teaming up with the biggest brands in the business to bring you the very best sports-inspired catwalk and streetwear collections, including some unmissable exclusives along the way.
Board Games has now launched online and at Selfridges London showcasing the campaign with dedicated displays in their Oxford Street windows, whilst The Concept Store has been transformed into The Board Room. Finally, on 27 March, the Old Selfridges Hotel will become The HTC One Skatepark – Selfridges very own half-pipe heaven.
The Board Room
The Concept Store on G at Selfridges London has been turned into The Board Room – a space dedicated to over 1000 world-exclusive skateboards, including 50 very limited editions from the world’s biggest brands. Stella McCartney, Rick Owens and Christian Louboutin are just some of the designers who have collaborated with us to produce a range of one-off bespoke decks and they’re all available in The Board Room.
Whether you’re a serious skater or looking for a collectable piece of street art, Selfridges has got over 1000 skate decks to choose from. From Mawi’s bejewelled design to Yohji Yamamoto’s monochrome X-ray printed piece, all decks are exclusively available at Selfridges and have been built to ride. Skate specialists Slam City Skates will be taking up residency in store to ensure your new decks are fully functional with the latest hardware.
The HTC One Skatepark
Take your skateboard for a spin at the HTC One Skatepark in the Old Selfridges Hotel. Located at the back of the Oxford Street building, the skate park will be a hub of all things board sports and has been specially designed with ramps, jumps and more.