Thursday 17th August 2017,


“This is definitely one of the most incredible campaigns I’ve ever done. When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, Wow ” – Olivier Rousteing, Creative Director.

Kanye is seen donning the custom Balmain jacket and Fear of God Selvedge Denim Vintage Indigo Jeans that he wore to this year’s Met Gala. His much-talked-about coloured contacts are also a point of interest in the imagery — albeit the photos are here black and white — especially as West is pictured crying.

Kim Kardashian is also featured rocking her Met Gala ensemble, a shimmering Balmain dress, and she is noted with tears running down her cheek as well.

The Kanye and Kim-starring FW16 Balmain campaign was shot by photographer Steven Klein.

Shop BALMAIN @ End Clothing here

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