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November 10, 2013 Comments (0) Views: 43 Fashion

Louis Vuitton's spectacular Townhouse is now open at Selfridges London

The visually-impressive Townhouse takes you on a journey of surprise and discovery across three floors, each connected by a state-of-the-art circular elevator which gently revolves inside a glass tube.

The ground floor of the Townhouse is wrapped in layered fabric walls which showcase the new collections of leather goods, accessories and travel items. Don’t miss the interactive Digital Atelier for personalisation – a world first for Louis Vuitton, also on the ground floor.

Crafted glass art pieces decorate this floor and provide a striking backdrop to the luggage collections as well as the Maison’s iconic special orders and Mon Monogram.

Moving up onto the first floor, you’ll find for the first time the full men’s ready-to-wear, shoes and accessories collections from in-house Men’s Style Director, Kim Jones.

On the second floor, cocooned in layers of soft fabric, the women’s ready-to-wear collections are presented. The women’s salon is decorated with glass art and an original collection of furniture completes the elegant surroundings.

Anne Pitcher, Managing Director of Selfridges says,

“At the heart of our collaboration with Louis Vuitton is our desire to create an entirely new customer experience and unique global destination. 

As you enter this London Townhouse and travel an extraordinary journey through three floors of the Oxford Street store, inspired by a completely fresh architectural approach, you will discover a comprehensive range of products across every category.

This is a celebration of our long standing partnership with Louis Vuitton and our mutual desire push the boundaries of shopping beyond anything you have seen so far.”

Visit the World of Louis Vuitton @ Selfridges >>>>

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