The Nike x Roundel by London Underground Collection fuses a set of ground-breaking urban icons: Nike’s Air Max 1 and the London Tube. Famous patterns from the world’s first underground railway intertwines with Nike’s latest technology; an engineered woven Jacquard, creating a truly unforgettable design.
Representing the diverse and unique style that is synonymous with the city of London, this Air Max 1 takes direct inspiration from the famously audacious seat upholstery found in the railway cars of our capitol. Traditionally made from moquette (a hardwearing wool and polyester mix), the specially commissioned District geometric pattern was created by famed designer Misha Black and originally launched in 1978 for the new trains on the District Line.
Becoming a familiar sight for the city’s tube and bus commuters during the 1980s, the District design is a definitive pattern that defined the debut years of the Nike Air Max for generations of Londoners. Through a sophisticated weaving process, the abstract fabric reproduced using woven polyester debuts the Jacquard innovation that wraps the Nike Air Max 1 in an engineered one-piece woven upper. Updating the fit and feel of the classic silhouette, the poly Jacquard weave features a traditionally constructed stitch-and-turn method across the overlay panelling without compromising the expression of an icon.
The Nike Air Max 1 Jacquard x Roundel by London Underground will be launching at size? this coming Friday 13th December online at 8:00am GMT via direct links on size? Facebook and Twitter pages, as well as a dedicated email newsletter. They will also be available in selected size? stores, priced at £115 and in UK sizes 5 – 12.