The Nike Air Max 1 is an icon of ’80s innovation, featuring soft, responsive Max Air cushioning and a snug, comfortable fit. Today, the Nike Air Max 1 Premium iD offers one of Nike’s most iconic design features—elephant print—on the upper, laces, Swoosh and more, plus customisable colours that stand out in a crowd.
Nike’s revolutionary Air-Sole unit made its way into Nike footwear in the late ’70s. In 1987, the Nike Air Max debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort; suddenly they could see it. And just a few years later, the next-generation Nike Air Max 90 became a hit with both athletes and collectors by offering striking colour combinations, lightweight performance and a cushioned ride.