The latest delivery from Norse Projects sees our friends in the cold cold north continue this seasons obsessions with that absolute staple winter fabric, wool.
Experimenting with compositions, textures and some fascinating juxtapositions using this incredible material, their AW13 collection is one which has successfully propelled the brand forward while retaining the distinctive personality and unique approach which is unmistakably Norse.
Taking a technical approach to ubiquitous sportswear design, Norse Projects have incorporated wool into their Gustav Crew Neck Sweaters and Sweat Pants, creating an exceptionally warm jersey that manages to be incredibly soft, thanks to fully flat locked seams.
This focus on the importance of construction is something that has consistently set Norse Projects apart across a series of collections comprised of wardrobe essentials that are anything but basic.
For the Patrik Reverse Fair Isle Sweat this focus on what is going on behind the scenes has been literally brought to the forefront, with their signature fair isle design reversed to expose the complexity of this traditional design.
A resilient collection that introduces some much needed colour and innovation across a traditionally cold palate and one that is brimming with the kind of forward thinking ideas that has propelled this fascinating Danish brand to the top of the game, shop the latest from Norse Projects online at END Clothing.