The first major drop from Norse Projects sees the Danes in the cold cold north come back strong with a top quality selection of tees, shirting, lightweight outwear and some top quality essentials.
Teaming up with London based illustrator James Jarvis, the SS14 collection kicks things off nicely with a limited capsule of graphic print tees, taking prints from his Spheric Dialogues project, a series of 365 cartoon drawings made every day in 2012 which explore philosophical thoughts concerning art, being, knowledge, logic and skateboarding.
This strong collaboration is topped off with a strong selection of their staple t shirt designs, with distinctive dying processes for Indigo Stripe tees, signature branding for the James Athletic Tee and playing to their strengths keeping it clean and simple with a selection of their much loved Niels Boucle and Basic designs.
The Danish menswear masters love to appropriate design and detailing from traditional athletic wear and have done so with great success across classic jersey sweaters, lightweight mercerized sweats and a distinctive panelled knit.
Never ones to ignore the arena of outerwear, the first drop from NP for this season is topped off with bold graphic takes on the classic workwear shirt jacket and the latest in their highly successful ongoing collaboration with fellow Danes Elka.
Online @ END, head through to the North Projects section to see their first offerings for the year, a collection designed to improve and good for all seasons.