To mark the arrival of Raf Simons’ new AW13 collection, check out this disjointed video, created in the designer’s backyard of Middleheim Park, Antwerp by photographer Willy Vanderperre and stylist Olivier Rizzo.
Created for a collection that is defined by “uncontrolled order”, the video and accompanying campaign imagery present a series of harmoniously discordant visuals. Central to this is the figure of “the master” – a strong and resolute personality who is unafraid of self-expression and impervious to criticism.
Whoever this “master” is, he certainly has dandyish leanings, with big 1970s collars meeting strong colours and stripes. Bold shapes and shades are never far away, especially in the knitwear department, where Raf has taken inspiration from the German contemporary artist Rosemarie Trockel – particularly with the stripes and repeating head logos.
The plainly Bauhaus-influenced head logo framed by a question mark – the totem of the collection – poses the question: “what is men’s fashion now?” The answer offered by Raf is a redefinition of silhouettes and shapes, coupled with a move away from the constraints of matching.
In Raf’s brave new world, conflict is good and things shouldn’t be left so neat and tidy.
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