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April 5, 2013 Comments (0) Views: 46 Fashion

Saturdays Surf NYC – Spring/Summer 2013

The sprawling metropolis of New York is not the first place that comes to mind when you think of the relaxed attitude, laid back style and endless summers at the beach associated with surfing. However for Morgan Collett, Colin Tunstall and Josh Rosen, founders of Saturdays Surf NYC, this is definitely not the case. Their Surf Shop/Coffee Shop in New York has become a Mecca for both the city’s brave community of hardened east coast surfers and now for those who wish to emulate the clean, casual style of heritage surfing.

Moving away from the baggy, beach-bum cliché that has become associated with surfing, Saturdays take influence from their favourite surf films of the 50’s and 60’s. Their cut and sew collections contain pieces in line with a distinctly Californian aesthetic and a slim, contemporary silhouette, combined with the flair for prints and patterns that the pioneering early surfers became known for.

The Crosby Shirt, an understated and classically cut shirt is Saturdays canvas for this approach, finished in a classic check or the brand’s new brush stroke-style print. High quality outerwear that lends itself to their urban environment is a hallmark feature of Saturdays. The SS13 collection contains a number of these pieces, including a premium selvedge denim Jacket, the Emil Jacket and the Maurice Trench coat, a traditionally styled wet weather essential.

With an eye on the pastime that drives the brand, the SS13 collection contains a variety of classically styled board shorts, 100% cotton beach towels and a selection of fitted baseball caps, all designed for a day at the beach or on the waves. The collection also contains Saturdays staple graphic T Shirts, all cut in the brands classic slim silhouette and showing off their love of clean, simple typography.

Online now, head to the Saturdays Surf NYC section @ End Clothing  to sample their functional, clean cut and satisfyingly straightforward style.

SatsSS13-1 SatsSS13-2 SatsSS13-2a SatsSS13-4

Shop Saturdays Surf NYC @ end

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