Serge DeNimes – Gandys Collaboration
Born from a simple idea at a music festival, Gandys has been created by brothers Rob and Paul. With a bohemian upbringing travelling and volunteering all over the world from the ages of 13 and 11, the brothers wanted to create something unique and driven by their personal passion after the tragic loss of their parents in the Boxing Day Tsunami. In just over a year Gandys have made their way onto the pages of fashion magazines, been spotted on celebrities from Jessie J to Jessica Alba, picked up a global fashion award, and even had Sir Richard Branson and David Cameron endorsing all their efforts.
The “Orphans for Orphans” mission which supports children in need of basic essentials such as shelter, nutrition and education has already started to make an impact by funding children’s homes in India & Sri Lanka with the vision of opening them all around the world.
Gandys is designed in London, inspired by travel and culture and fueled by giving back.
Serge DeNimes is a design-led fashion brand that was founded by Oliver Proudlock in 2011. The label epitomises urban culture and provides premium, urban apparel that appeals to young creatives, the street-wise, and the fashion-conscious from around the globe, which has helped to establish the label as not just a fashion brand but a lifestyle.
This collaboration is a perfect pairing of a youthful and soulful London aesthetic, and is already garnering some major press and publicity. The products will be featured on the hugely popular TV show “Made in Chelsea” this season. With a long list of celebs queueing up to purchase a pair, this collaboration is one to watch.
£2 from every pair sold online will be going directly towards the “Orphans for Orphans” mission. With every pair purchased, the buyer will be invited to a secret launch party where they’ll have the opportunity to meet Oliver Proudlock and the Gandys brothers.