Onitsuka Tiger has been in the sports shoes scene since Kihachiro Onitsuka started his atelier in Kobe, Japan in 1949. After ASICS was born in 1977, Onitsuka Tiger hibernated until 2001 when the brand was re-introduced. Meanwhile, ASICS SportStyle, another lifestyle division, introduced popular models like WHIZZER LO.
Starting Spring-Summer 2013, Onitsuka Tiger is the face of lifestyle, with ASICS SportStyle being consolidated under the Onitsuka Tiger umbrella. Our Japanese heritage and our roots in sports inspire us. We blend the detailed craftsmanship of modern Japan with an imaginative aesthetic to pioneer urban style.