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July 20, 2013 Comments (0) Views: 34 Brands, Fashion, Ma.Strum

Sneak Peek: MA.STRUM AW13 Lookbook

The MA.STRUM collection grows out of the partnership between principal designer Donrad Duncan and Massimo Osti Studio.

Innovation, functionality and timeless aesthetics have distinguished the work of Massimo Osti, whose research in textiles and form revolutionized sportswear, leaving an unmistakable mark in the fashion world.

The MA.STRUM collection is inspired by these same principles, using innovative high-tech fabrics and technology to create quality products providing function, comfort and style.

Donrad Duncan is the founder and principal designer of Global Design and Innovation (GDI), parent company of the MA.STRUM label. Donrad guides and oversees the creative team on all projects, utilizing his expertise of fusing function, timelessness, and quality in sport luxury apparel. In addition, Donrad is expanding the MA.STRUM brand by actively working with materials and manufacturers on research and development that seamlessly merges new technology with advanced fabrics.

Donrad is known globally for leading the apparel industry in introducing the hybrid concept of merging technical apparel with sportswear. Donrad was previously Vice President and Executive Creative Director for Victorinox/Swiss Army, where he developed the concept and design foundation for the apparel line, building on the company’s recognition for performance, durability and ingenuity. Previous to his eight years with Victorinox, Donrad spent ten years as head designer of men’s wear divisions at two internationally recognized apparel brands.

Donrad’s artistic sensibilities were passed on to him from his family of artisans, tailors and furniture builders. Donrad studied fashion design at Parson’s School of Design in New York. He has served as art specialization critic at the Fashion Institute of Technology in New York, and appeared in numerous international publications.

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