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August 29, 2014 Comments (0) Views: 31 Fashion

Swims launches “George” footwear range for AW14

For AW14 Swims are proud to introduce the ‘George’ footwear range, a new revitalized classic based on  the all American, New England moccasin. Staying true to innovation swims has seamlessly moulded  their DNA into this nostalgic leisure favourite.

Launched in 2005, SWIMS was Johan Ringdal’s solution to the dilemma of how to wear stylish shoes in  bad weather. Drawing inspiration from his Norwegian roots and traditional galoshes, he founded SWIMS  a brand which creates shoes with a playful and stylish aesthetic while embodying the essence of  practicality.

The George comes in a range of styles including the George Derby, George Desert, George Lace  Loafer, George Penny Loafer and George Chukka.

The George

The George range by Swims

All of these styles are perfect for the Autumn weather as they are water resistant and most importantly warm. They are designed with an exclusive multi-thread fabric with a woollen core as well as comfy  lining fabric and moist-absorbing technology.

While SWIMS core design is fundamentally driven by a desire to produce practical footwear,  uncompromised by any weather conditions, their shoes have become fashion must haves in their own  right.

The George footwear range is available soon, from £115-£145, in multiple colour ways at  selected stockists nationwide and online at

swims the george

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