Contemporary menswear brand, Blood Brother, has collaborated with the erotic paperback publication, Baron, to create a series of printed tee’s and sweatshirts launching at Selfridges this month. The union of Baron and label Blood Brother ties in with the ethos of the label to showcase emerging talent within the fields of photography and art; with clothing displaying work from a range of talented artists, photographers and graphic designers. Plus with inspiration varying from 60’s Pyschedelia to 80’s Postmodernism to Zombie Brides, the collection boasts some truly original and varied designs, provided by creatives Viktor Hachmang, Eva Stenram and Jonathan Baron. Plus filmmaker Tyrone LeBone whose t-shirts will be available as part of a limited edition.
This Blood Brother meets Baron collaboration is proof that when contemporary cool streetwear meets original artwork it can be a winning combination.
Viktor Hachmang. Netherlands based Hachmang – cites 60’s Pyschedelia and 80’s Postmodern as inspiration for his work which often alludes to famous artists and artworks. His contribution, the “Threesome” sweatshirt as well as the “PurpleHeart” and “S&M” T-Shirt, typifies the artist’s penchant for the naive imagery of strict geometry using hand drawn forms.
Tyrone LeBon: Tyrone is a filmmaker and photographer based in London. He came to prominence at the age the 18 after his first film was screened by MTV. He has since worked on numerous film and photography projects shown by a variety of international publications and broadcasters. LeBon’s contribution to the collection features artwork that will be in the next issue of the magazine. The “Tyrone LeBon for Baron” tee’s will available as part of a limited edition.
Visual artist, Eva Stenram, sees photography as a medium of inconstancy and transformation. Incorporating digitally manipulated photographs, found photographs and images from the Internet, her work comments on our complex relationship with the photographic image, our relationship with surveillance culture and our relationship with privacy. Stenram seeks to unsettle the original functions of our society’s familiar photographic genres. Stenram has exhibited internationally, most notably at the V&A (London) and the Zendai Museum of Modern Art (China). In 2012 she was nominated for the Les Rencontres d’Arles Discovery Award and has been selected as one of ten finalists in the Hyeres International Photography Competition 2013.
Jonathan Baron has created three garments for the collection. His “ZombieBride” artwork will be adorned on both t-shirts and sweat shirts. Prices range from £40 for T-shirts to £85 for Sweatshirts.