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February 19, 2014 Comments (0) Views: 16 Fashion

The brand that preceded Massimo Osti’s Stone Island – Boneville is back!

It is with great pride that we would like to re-introduce Boneville.

Boneville was launched in 1981 by legendary designer Massimo Osti.

To elaborate the results of his extensive research, Osti decided to create a second menswear line, Boneville, following the launch of his first brand C.P. Company (Chester Perry), one that would precede the launch of Stone Island a year later.

The brand was created to find a use for the tremendous volume of ideas and experiments that seasonally exploded from Osti’s volcanic mind. From its ‘81 launch to its final days in 1993, Boneville set a benchmark in the men’s fashion arena, pushing boundaries both aesthetically and technically, adding to the rich tapestry that is the career of Massimo Osti.

In 2012 serial entrepreneur and avid Osti fan John Sharp bought the Boneville brand, an acquisition carried out with view to reintroduce the brand to market and tastefully further the Osti legacy. In the years to follow this purchase Sharp began to build a team he felt capable of reviving an Osti classic, a team which is now lead by Creative Director Adi Wollaston, bringing with him over 25 years of experience in the fashion industry.

Today the Boneville 2014 collections exist as a grand testament to the timeless, innovative nature of Osti’s work. Boneville of 2014 features two divisions; Boneville and B.N.V. Sporting Goods, each boasting a unique aesthetic though bound together by a distinct naval influence and maritime character.

Rather than merely replicate Osti, Sharp, Wollaston and their creative team have warmly embraced his ethos of innovation and research-lead design, the result of which is a new Boneville that delicately strides forward beyond the remits of the original.

Visit the Boneville website here >>>>

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