Nudie are passionate about jeans. About how they look, how they feel and, most importantly, what they represent. Nudie jeans share the same attitude as music. The rock ‘n’ roll lifestyle sets its own trend, doesn’t sell out and remains idealistic and fresh. Nudie ideals don’t look for short-term fashion statements, they look at long-term style, durability and at becoming your favourite pair of jeans. The inspiration for their innovative and urban chic collection isn’t the Italian catwalks, it’s the rock band on the road, the audience at the gig and the fans in the street. No pair of jeans can turn you into a rock star, but you feel like you are part of the dream by connecting with a brand that epitomises that lifestyle.
For Spring/Summer 2013 Nudie Jeans denim offering showcases blue in a variety of shades from bright bleached washes through to the deepest, darkest shades of indigo. Each jean will live the wearers life, bleed and fade just like any denim wash. Love them, wear them and repair them. Nudie love jeans, and so do we. It’s a passion we share with anyone who mourns a worn-out pair like the passing of a close friend. No fabric ages quite as beautifully as denim; the longer you wear your jeans, the more character and attitude they acquire. You shape them with your lifestyle, and they become like a second skin. Available in a range of fits from the slimmer spectrum of Tape Ted and Thin Finn right through to the regular fits of the Straight Alf and Average Joe styles. Shop the full Nudie Jeans Spring/Summer 2013 collection at Six Whiting Street >>>