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August 27, 2014 Comments (0) Views: 18 Fashion

Yohji Yamamoto and adidas to design Real Madrid third kit for 2014/15 football season

Couture master and design revolutionary Yohji Yamamoto brings his signature aesthetic to a new adidas collaboration that embodies the spirit of the reigning champions of Europe, Real Madrid. In an exclusive product series, Yamamoto distills the essence of battle and victory to create a unique garment for Real Madrid´s players. The resulting football jerseys will also be available for purchase at select adidas, Y-3, Yohji Yamamoto, and Real Madrid stores.

In thinking about Real Madrid’s legacy, Yamamoto envisioned a heroic story of the contemporary football players as modern-day heroes, achieving mythical status through continued victory. With this artistic vision in mind, Yamamoto created a visual motif in his signature style. He produced an original canvas painting depicting a fabled creature both dragon and bird. The beast symbolizes the dragon’s strength, determination, and power and the bird’s speed, agility, and cunning—all qualities demonstrated by Real Madrid’s star players.

The artwork appears on jerseys that have been redesigned with an elegant Henley-style collar construction and adorned with adidas’ classic three stripes and iconic Performance logo. They are produced solely in black—Yamamoto’s favorite ‘colour’ featuring the innovative adizeroTM technology that ensures maximum performance for the players. They are made of an ultra light fabric which enhances breathability while allowing unparalleled freedom of movement and comfort without compromising elasticity and durability.

In an exciting turn, the collaboration spans stadium to street, available to consumers in limited, numbered quantities. Packed in a premium handmade commemorative box and with strictly 1400 issues available worldwide, this special edition fuses Yamamoto’s pioneering design aesthetic with Real Madrid’s heroic story. The exclusive jerseys produced in limited, numbered editions bear Yohji Yamamotos personal signature and the number 3 representing adidas iconic three stripes.

Limited-edition jerseys are priced at € 250. Traditional jerseys inspired by Yamamoto’s work are also available for men, women, and children ranging € 70 – € 130. The collection will be sold in stores week commencing 26TH August 2014 onwards.

Yohji Yamamoto is a world-renowned couturier and award-winning designer of clothing for women and men. Known for his exquisite tailoring and influential designs for both his namesake collection and adidas Y-3, Yamamoto is a singular icon of contemporary fashion.


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